“Whiteboard animation videos are an essential tool for marketers trying to convey complex ideas in a compelling way” Kate Harrison, Forbes
Hello. My name is Piers Baker, the cartoonist and owner of Doodle Whiteboard. Along with Tomas, Alison, Bel and Alex, we are the creative team that first brought whiteboard animation to the UK and coined the phrase ‘Doodle Ads’ which is often used to describe this exciting video form.
Please take a look around. You'll find all you need to know about whiteboard animation's unique ability to get your message across in an engaging and effective way, no matter how complex. Enjoy the samples too. We've produced almost 2000 videos so the ones you see here are just a tiny example of what we do.
Questions you may have about the process, costs, timings etc will be answered on the site but please feel free to email me at piers@doodlewhiteboard.com if there's anything I can help you with.
Piers
Why Whiteboard Animation?
Viewers retain the information they see in whiteboard videos longer than presentations in other media. Cartoon-style animation holds their attention substantially longer than other types of videos, which in turn leads to better viewer interest and retention.
The simpler the object is, the less effort the brain needs to process and relate to the image. Applying this neuropsychology to whiteboard videos vs. talking heads, we are wired to pay more attention to the simplicity of whiteboard videos. All the while, this frees up processing power to digest the narrative.
The use of the artist’s hand in a whiteboard animation provides a vivid visual progression, where viewers consume this information one step at a time in a logical sequence which keeps the viewer engaged and prevents the wasteful wandering of attention.
On top of a conducive learning structure, the step-by-step unveiling of the key message in an anticipation-building, cartoonish fashion causes lots of little bursts of the feel-good neurotransmitter, dopamine. Watchers of whiteboard videos are literally rewarded by their own brains to keep on watching your message.
The beauty of whiteboard animation videos is that they have great mass appeal. They don’t discriminate based on age or gender, between skimmers and in-depth readers, or the well-informed and industry newbies.
One study compared 1,000 whiteboard viewers and 1,000 talking head viewers (of mixed ages 22 to 65+). It found that whiteboard viewers were three times more likely to share the video on social media and were twice as likely to both recommend and buy the service, as well as to recall the facts and message being delivered. As every share or recommendation is free marketing for your company, this is a compelling statistic.
SEO
An engaging video on your homepage helps you instantly capture site visitors and hold their attention.
Video has been proven to increase dwell time. One study of retail sites found visitors who viewed a video stayed on average two minutes longer.
Dwell time is a critical, but an often overlooked facet of search engine optimisation (SEO). It’s one of the metrics Google (and all other search engines) uses to decide how to rank your site.
Lead Generation
When people visit your website you want them to do something, whether that’s to buy your product, sign up to your mailing list or pick up the phone and call you. A whiteboard animation can drastically improve the chances of that happening.
Why? A well constructed whiteboard marketing video holds your prospect’s attention and lets you deliver your message in the order you want (as opposed to them clicking around your site to find information).
Finish with a compelling call to action (CTA) and your customer knows exactly what they need to do next. Studies have shown that videos can increase conversions on landing pages by a whopping 80 percent!
Social Media
Video is the king of social media engagement.
Research shows video now has more than twice the organic reach of photo posts. That means your fans are far more likely to see your video in their feeds.
Whether you communicate with your customers on Facebook, Twitter, LinkedIn or YouTube, videos, especially eye catching whiteboard animations, are simply the best way to get their attention.